3 Ways You Can Make Your Website Stand Out

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Nov 16

If you want your website to make a visual impression on your visitors, there’s no question…it has to stand out.

As a business owner, one of the most effective tools you have working for you is your website. In the massive online business world, where competition is one click away, you need to differentiate, and you have to make a connection with potential clients with the first impression your visitor receives. So, how can you make your website stand out from all the rest?

Fonts
Fonts matter! Instantly, your readers will form a perception and a big reason why is based on the font type you choose. The words on your website can deliver meaning but the shape of those words makes the immediate impact. Font types can evoke an emotion and set a tone for the readers. Simply by contributing to the aesthetic that a font provides, visitors distinguish certain characteristics you want your brand to convey for your business. Picking the right font types can have a profound effect on the way your website works for you and your business.

Images
People won’t stay on your website if it doesn’t have great images. While the potential for higher search rankings is significant based on the images you have on your site, you must communicate as quickly as possible your uniqueness compared to all the others.. Most people won’t buy something without seeing it. They can’t smell, touch, taste or feel your products or services when they live online, so in order to satisfy your potential clients and convert them into buyers, you must put in extra effort and use images that bring your website to life. People can see themselves and relate to good quality images. Tip: it’s all in the details. Additionally, images improve readability which improves user experience. The more people like to read and experience your blog and what you have to say on your site, the more they will know you, like you, and trust you. This helps to form that relationship. Without images, reading is mostly boring.

Colors
There is an undeniable influence that colors have in website design. They act as a guide and they are an attraction factor. Like fonts and images, colors are a powerful tool in bringing forth emotions of all kinds in the user. Colors are used in website design to help form a brand identity. The palette of your brand lends to the style, beauty, and artistic vibe of your brand and what you represent. It gives meaning to what the user is perceiving. Colors are an important part of the website design in your business because it increases the recognition. Consumers recognize colors and they represent your business through the eyes of your visitors.

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